Balabolka
Balabolka is a free audiobook creator software for Windows. It is basically a
Text-To-Speech software which lets you convert text to audio files including
WAV, MP3, MPEG 4 audiobook, OGG, WMA, and AMR WB files. You can import eBooks in
a wide range of file formats and convert them into audiobooks. These formats
include DjVu, DOC, DOCX, EML, EPUB, FB2, HTML, LIT, MOBI, ODS, ODT, PDB, PRC,
PDF, RTF, TCR, WPD, XLS, XLSX, CHM, etc. You can also batch convert ebooks to
audiobooks using its Tools > Batch file Converter tool. Apart from audiobook
creator, it comes with some additional utilities including File Splitter,
Compare Two Files, Subtitle Converter, Translate, Spritz Reader, etc. Download
Page
BookReader
BookReader is a straightforward audiobook creator software for Windows. In it,
you can create audiobooks in WAV and MP3 formats. It also lets you generate XML
files and file for iTunes. The supported input book formats include TXT, DOC,
and LIT. In it, you can find some useful tools like Pronunciation Editor,
Sequential Substitute, etc. It provides advanced options to setup output format
and bitrate.
Download Page
Central Access Reader
Central Access Reader is another free audiobook creator software for Windows. It
can convert a DOCX file into an audiobook. After opening a DOCX file, you can
press play button and it will read the book aloud. You can setup some basic
configurations like selecting a voice, adjusting rate, pitch, and pause length.
It can read Math and logic equations too and you can even import an external
Math library to it. It lets you select colors for highlighting words and
sentences. Now, you can save the text to MP3 file by using the dedicated button.
It lets you convert text to MP3 for a selected text, page, or entire file. You
can also export DOCX files to HTML. Download
Page
Panopreter Basic
Panopreter Basic is a free text to speech converter plus audiobook creator
software for Windows. Using it, you can create audiobooks by converting TXT,
DOC, HTML, and RTF files to MP3. For this, enable Read File mode and open a book
in supported format. You will be able to view the content of file on its
interface. You can select a voice, adjust volume and speed, and click on Speak
button to hear the audio. After that, you can save it as WAV and MP3 audiobooks.
Download Page
SpeakComputer
SpeakComputer is a free suite of text to speech software. To create audiobooks,
simply open its Reader section. In it, you can open an RTF or TXT document and
convert it to an audiobook. You can select a voice and adjust voice speed and
hear the text. It lets you enable keyboard echo too. It provides document
formatting options too, such as font, spellcheck, text alignment, etc. You can
export audiobook as MP3 or WAV file. Download Page
eSpeak
eSpeak is an open source audiobook creator software. You can open a TXT or XML
document and convert it into WAV audiobook. Before doing so, you can select a
voice, configure rate, volume, and format, and preview the audiobook too. As
simple as that. Download
Page
What you'll learn in my Digital Marketing & Lead Generation
course
Learn how to generate more qualified leads for your business, with Landing
Pages, Content Marketing, Search Engine Optimisation, Social Media and Email.
Plus take away a complete step-by-step workbook detailing exactly how you're
going achieve more sales leads for your business.
As a special one time offer, you can get special access to
my course.
At the end of this course, you will be able to...
Define lead generation goals and create customer personas
Build a working sales funnel and score sales leads
Write unique value propositions, website content, email
content and landing page content
Use Calls to Action to generate leads through a website,
landing page or email campaign
Perform keyword research and understand the major themes of
search engine optimisation
Spot and correct major issues with on-page search engine
optimisation
Create content that generates leads
Reduce the number of hours spent on creating content
Create landing pages that are campaign specific
Analyse and optimise landing pages for improved conversions
Generate leads through 7 major social networks
Understand email marketing and use an email marketing
software provider to send targeted email campaigns
Analyse and optimise the performance of email marketing
campaign
As a special thank you for enrolling on my 7 Day challenge
Start taking control of your
Digital Marketing today - click the link to get your exclusive access.
Thank you for being enrolled in my course! I appreciate your time and effort
in taking my course and will do everything I can to help you build a better
business.
3 Ways To Get More Help With
Digital Marketing
Section 2, Lecture 10
3 Ways To
Get More Help
Want to
advance your
learning
rapidly?
Then checkout
these 4 ways to
get additional
help, advice and
support with
digital
marketing.
1. Search the
discussion
questions.
The
answer to your
question may
already be
there! With a
growing
community all
posting to the
discussion forum
its a hive of
activity and
it's the best
place to start
when trying to
find help and
advice.
2. Contribute to
the discussion
forum. If you
can't find your
answer then
please do post a
new question in
the discussion
forum,
remembering to
add as much
detail as
possible,
relevant links
and references
to the workbook
or lecture
notes. Posting a
question in the
discussion forum
also helps your
fellow students,
as its public
for everyone to
see. This is my
prefered method
of answering
questions, so
please post
there first and
I will endeavour
to answer within
48 hours.
3. Join the
Facebook Group.
Get the latest
updates and
information
about this
course on the
Facebook group
https://www.facebook.com/digitalleadgeneration,
I also give away
exclusive free
content just for
Facebook
followers, so be
sure to check it
out and take
advantage of all
the free
additional
resources the
compliment this
course.
Thanks for
your interest in
this Digital
Marketing
course.
I look
forward to
helping you
achieve your
business goals
What you'll learn in my Digital Marketing & Lead Generation
course
Learn how to generate more qualified leads for your business, with Landing
Pages, Content Marketing, Search Engine Optimisation, Social Media and Email.
Plus take away a complete step-by-step workbook detailing exactly how you're
going achieve more sales leads for your business.
As a special one time offer, you can get special access to
my course.
At the end of this course, you will be able to...
Define lead generation goals and create customer personas
Build a working sales funnel and score sales leads
Write unique value propositions, website content, email
content and landing page content
Use Calls to Action to generate leads through a website,
landing page or email campaign
Perform keyword research and understand the major themes of
search engine optimisation
Spot and correct major issues with on-page search engine
optimisation
Create content that generates leads
Reduce the number of hours spent on creating content
Create landing pages that are campaign specific
Analyse and optimise landing pages for improved conversions
Generate leads through 7 major social networks
Understand email marketing and use an email marketing
software provider to send targeted email campaigns
Analyse and optimise the performance of email marketing
campaign
As a special thank you for enrolling on my 7 Day challenge
Start taking control of your
Digital Marketing today - click the link to get your exclusive access.
Thank you for being enrolled in my course! I appreciate your time and effort
in taking my course and will do everything I can to help you build a better
business.
3 Ways To Get More Help With
Digital Marketing
Section 2, Lecture 10
3 Ways To
Get More Help
Want to
advance your
learning
rapidly?
Then checkout
these 4 ways to
get additional
help, advice and
support with
digital
marketing.
1. Search the
discussion
questions.
The
answer to your
question may
already be
there! With a
growing
community all
posting to the
discussion forum
its a hive of
activity and
it's the best
place to start
when trying to
find help and
advice.
2. Contribute to
the discussion
forum. If you
can't find your
answer then
please do post a
new question in
the discussion
forum,
remembering to
add as much
detail as
possible,
relevant links
and references
to the workbook
or lecture
notes. Posting a
question in the
discussion forum
also helps your
fellow students,
as its public
for everyone to
see. This is my
prefered method
of answering
questions, so
please post
there first and
I will endeavour
to answer within
48 hours.
3. Join the
Facebook Group.
Get the latest
updates and
information
about this
course on the
Facebook group
https://www.facebook.com/digitalleadgeneration,
I also give away
exclusive free
content just for
Facebook
followers, so be
sure to check it
out and take
advantage of all
the free
additional
resources the
compliment this
course.
Thanks for
your interest in
this Digital
Marketing
course.
I look
forward to
helping you
achieve your
business goals
Tut links below
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Tasks to complete
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Headlines
List of headlines
A/B testing
images
Body Content
Call to action
Create page ad
Create post ad
Create ebook teaser ad
Create guides
Ad call to action link
Course creation
ebook creation
Re-write website content for TRL and AH blogs for ER
Get youtube AH videos centralized so we cannot lose anymore
Find someone to repurpose the best blogs that are on the best blog sites using
their headlines and rewording the content
get help with udemy Course to a data trade blog site.
CHOOSE CONTENT/LEAD MAGNET TYPE
Useful Lead Magnet Ideas
Useful opt-in bribes help to save your user time, energy, money, and more.
This type of lead magnet is the most irresistible of all the types
because it’s a “silver bullet”: one specific, actionable solution to a problem.
It’s
human nature to want the greatest outcome for the least amount of work, so
make sure your lead magnet does all the hard work for them.
Let’s take a look at some useful lead magnet examples…
1. Checklist
Let’s start with our favorite lead magnet of all: the checklist.
Checklists convert the best out of all the lead magnets, probably because
they are so easily consumed. They condense everything that the user needs to
know into one, actionable list.
They’re also super quick to create. For example, you can summarize your
popular blog posts as a checklist, and turn it into a
content upgrade. Then combine that content upgrade with a
2-step optin form,
and you’ll see a big boost in your conversions.
Here are two examples of checklists we’ve created for our users like you…
Ultimate Optin Form Checklist– this checklist contains a list of all 63
elements that you need to create the ultimate optin form.
Cheat sheets are essentially the same thing as checklists, but they give the
user a list of guidelines, or a process that they can follow over and over again
to achieve a specific benefit.
Cheat sheets are so irresistible to people because they take away the need to
think.
Bloggers want their blog posts to go viral, so this is a very benefit-driven
lead magnet for them. It also removes the need to think: no more racking your
brain about how to get your blog posts to go viral when you have this cheat
sheet!
3. Template
A template can be anything that provides an outline, or some sort of starting
point, so all the user has to do is fill in the blanks.
The
Magic Email Template is a great example– it’s something that entrepreneurs
and small business owners can simply copy and paste, customize a few words, and
then send off to instantly connect with influencers and VIPs in your industry.
Examples work really well as lead magnets because people are searching for
examples all the time, in all different industries.
For instance, Bidsketch (a proposal software) uses a
Sample Client Proposal as a lead magnet.
In fact, you could turn one of your popular posts into a lead generating
machine by optimizing it for “[your keyword] + examples”, and then adding an
example lead magnet as a content upgrade.
6. Script
Scripts are great lead magnets if your
buyer persona needs something to help them speak or write.
For instance, if they need help prepping for a job interview, you could offer
a script for pitching themselves to a potential employer.
The best part about toolkits is that you can usually become an affiliate for
those products. So not only does the toolkit provide a really useful resource to
your visitors, but it can also generate additional revenue for your business.
8. Web App
A web app is a free tool that lives on your site, and which requires a login
to use. Of course, users have to sign up by email to get the login.
For example, Bryan Harris created this web app called
ListGoal,
which is completely free to use. However, when you sign up for it, Bryan gets
your permission to email you.
9. Resource List
Lists of resources are really valuable because they are huge time savers.
Whenever you pull all of the best stuff together, you’re saving your users a ton
of research time.
My
Giant Guest Blogging Index has been a huge hit for that very reason. For
someone looking to write guest posts, all the tough research has been done for
them.
10. Calendar
Calendars can also be extremely useful in a variety of industries.
For example, if you’re in the fitness industry like
Blogilates, you could offer a workout calendar. That way, your users don’t
have to think about what exercises to do each day, because you’ve already mapped
it out for them.
11. Plan/Planner
Similar to a calendar is a plan that you’ve mapped out for someone on a
daily, weekly, or monthly basis.
For example,
5 Free Meal Plans is a great lead magnet for a busy mom who is struggling to
find the time to figure out what’s for dinner every night.
Your lead magnet could even be a blank planner that the user fills in with
their own plan. These blank planners are really useful too because they
make it easier for people to organize themselves.
Mayi Carles sells these attractive planners, but she could just as easily
give away a digital sample as a lead magnet to whet your appetite for more.
12. Worksheet/Workbook
A worksheet (or workbook) is similar to a planner, except that it usually
helps people to complete a specific exercise or figure something out.
A perfect medium for this is an editable workbook that someone can simply
download and fill out right on their computer. Teachable has a really great,
in-depth tutorial on
using Adobe InDesign to create a workbook lead magnet.
13. Printable
A printable is especially great if you are in a creative industry and your
users want something attractive that they can print out.
Or, perhaps your user needs to print something out so that it is handy when
they need it, such as a shopping list or a grocery list, like this one from
Rustic Redhead.
14. Inspiration File
Does your user need inspiration? People search the internet for inspiration
all the time, so why not give it to them as a neatly packaged lead magnet!
While inspiration files generally offer visual inspiration, prompts
help to inspire by giving you ideas to think about.
60 Journal Prompts is a self-help lead magnet that helps users with
“self-love, self-discovery + a spot of self-coaching”.
16. Calculator
If your users need to deal with numbers, why not create a calculator and gate
it as a lead magnet.
VWO has some great calculators on their site that could be packaged as lead
magnets too. For example, this A/B Split Test Significance Calculator comes in
handy for any marketer looking to see whether they have enough
traffic to collect any significant data.
17. Generator
People often search for generators that they can use to create something
quickly, without having to think. If a generator would be useful for your
audience, you should consider gating it.
HubSpot has a useful blog topic generator on their site. They aren’t using
it as a lead magnet, but they certainly could if they wanted to.
18. Spreadsheet
Spreadsheets can be used to create all kinds of useful resources. They’re
basically a programming tool, right at your fingertips!
DebtHelper uses a free budget spreadsheet to collect email subscribers. They
even include a bonus video guide on how to use the spreadsheet.
19. Recipes
There are tons of recipes freely available on the internet, so you might not
think of this as a good lead magnet idea. However, you’d be surprised at how
many people will opt in for your curated recipes.
EatingWell knows this, and that’s why they use an
exit-intent popup
to offer their best healthy recipes and nutrition tips, delivered straight to
your inbox.
Educational Lead Magnet Ideas
Educational lead magnets teach users about a specific topic that is highly
relevant to your offerings. These lead magnets help users to understand why they
need your product or service, so they’ll be primed to buy.
The best part about educational lead magnets is that they position you as the
authority in your industry. People will remember where they first learned
something, so educating them is a really great way to
build brand awareness and credibility.
Let’s take a look at some educational lead magnet examples…
20. Gated Content
Gated
content is simply a blog post, or part of a blog post, that is hidden behind
an email optin form. This is one of the easiest lead magnets to create because
it uses your existing content!
One thing you can do is to gate the second half of a long blog post. You can
do this quite easily with OptinMonster by using one of our inline optin form
templates + our
Content Lock feature.
21. Tutorial
A tutorial is any piece of content that teaches how to do one specific thing.
It could be a video, or simply a PDF download with a numbered list of steps.
Quick tip: whether your tutorial takes the form of a video, a PDF
download, or a piece of content on your site, use a list-style
headline (“X Steps to XYZ”). People like to know exactly how many steps your
tutorial is going to take, so this headline style helps it to convert much
better.
22. eBook
I don’t generally recommend using eBooks as a lead magnet. eBooks don’t
convert as well as checklists or cheatsheets, since they tend to be lengthy and
difficult to consume.
However, sometimes an eBook can work. For it to work, what you need is a
really strong benefit. Why should someone take the time to read your eBook?
Derek Halpern’s eBook
Get
5,000 Subscribers features a benefit that is irresistible to his target
market.
Still, if someone can achieve the same result from a simple checklist, then
by all means give them a checklist instead. It’s really not worth spending weeks
to write an entire eBook when you can get
better conversions from a PDF that took you 20 minutes to put together.
23. Guide
A guide is similar to an eBook in that it is a lengthier lead magnet to
create. However, guides can work really well when you use them as the nurturing
part of your
sales funnel to educate prospects on why they should buy from you.
Here’s an example of a guide from HubSpot:
The Definitive Blueprint for Lead Management. This works because it educates
their users on why they need a lead management product like HubSpot.
That being said, I’d encourage you to create some un-gated guides on
your site. At OptinMonster, we like to call these “mega guides”.
We’ve used mega guides on OptinMonster and our other web properties with
great success because they generate a ton of organic search traffic. Check out
our
Definitive Guide to Email Marketing as an example– it is freely available
with no email optin required.
24. Report
Reports are particularly good lead magnets for B2B businesses, but they can
also work in any industry that relies on data, statistics or research.
You can either do the research and collect the data yourself, or you can pull
together data from various sources into one, comprehensive report.
Here are a couple examples of report lead magnets…
The YouTube Traffic Report– this report pulls together the statistics on
YouTube traffic, so it didn’t require any in-house data collection to create.
25. Infographic
Infographics are usually the type of content you’d think to use for driving
traffic to your site, since they do so well on
social media. However, they also work very well as educational lead magnets.
Think about it: many people need to visualize a concept before they
can fully understand it. So instead of giving users a bunch of boring text to
sift through, why not illustrate your point with an infographic? This extra
level of detail will make your lead magnet stand out so much more.
Here’s an example of an infographic that explains the habits of successful
people vs. unsuccessful people.
Don’t you think this infographic makes the concept that much more memorable
and easy to digest than a plain text PDF would?
26. Educational Video
If you want to take your lead magnet one step further than an infographic,
create a video!
Videos not only include a visual component, but they have an audio component
as well. Plus, you can put real people in front of the camera (or come on camera
yourself) to really boost your brand.
But the best part is, videos have a higher perceived value, making
them that much more irresistible.
Depending on your target audience, a downloadable audio might make the
perfect lead magnet.
For example, if your ideal customer rarely has time for reading or watching
videos, they might prefer to have something to listen to in the car on their
commute to and from work.
Remember: you can always repurpose a video by simply stripping out the audio
and turning it into a lead magnet!
Here’s an example from
Marie Forleo: a motivational, free audio training to learn “how to get
anything you want”. I especially love the use of the rose gold iPhone mockup
with earbuds, which perfectly depicts the way one of Marie’s users would listen
to her audio (e.g. they may download it to their phone and take it with them to
the gym).
28. Webinar
Like video and audio lead magnets, webinars also have high perceived value.
In fact, they are even more irresistible because they have another component:
urgency.
Since live webinars only occur at specific times, and may have only a limited
run, they play on the “fear of missing out”.
Heck, webinars work so well for lead generation that
Neil
Patel turned his entire homepage into a webinar registration page!
If you use WordPress and are looking for an
LMS plugin for
WordPress to easily launch a webinar or online course, check out our top
picks!
29. Event Tickets
Similar to a webinar, you can offer free tickets to a live event in exchange
for an email address.
The best way to do this is by using social media ads to push targeted traffic
to your optin form. Your target audience, of course, would be people with
interests related to your offer, and who are living in the vicinity of your
in-person event.
Email courses are fairly easy to put together because they don’t require you
to create anything fancy or downloadable: it’s essentially just a simple
email autoresponder series that teaches users how to accomplish something
specific.
The best part about email courses is that they can be used to turn prospects
into customers.
If you have a bunch of physical books you’ve written just lying around,
consider giving them away as a lead magnet. All you have to do is collect a
small fee to cover your shipping costs.
You know why this offer works so well? Well, physical books generally have
higher perceived value than eBooks do. So when you offer a physical book for
free, it’s a really irresistible deal.
However, because the user has to actually pull out their credit card to pay
for the shipping, this lead magnet pre-qualifies the very best leads.
In other words, you’ve not only acquired a new lead, you’ve effectively
acquired a new customer– and existing customers are so much easier to
convert to a higher offer than people who’ve never bought anything from you
before.
Here’s an example of a free book plus shipping from
Russell Brunson.
32. Sample Chapter
If you don’t want to go the free book route, you could simply pull out one
chapter and offer it as a free sample.
Just make sure the sample is digital and instantly downloadable, so that your
users can get
instant gratification from it.
33. Sample Video/Clip
If your product takes the form of a video or videos, pull out a sample video
or a sample clip and exchange that for an email address.
In the case of an information product called The Copy Cure, you can access
their
Copywriting Class Free Sample by entering your email address.
34. Sample Audio Clip
A sample audio clip works well as a lead magnet too (even if your product is
actually a video).
Erin Stutland’s product includes workout videos, and her lead magnet offer is
a
free audio workout.
35. Free Coaching Session
If you are a coach or you offer a service, you could offer a free coaching
session in exchange for an email address.
The great thing about coaching sessions is that they get your prospects on
the phone with you, and those people are usually expecting to hear your pitch at
the end. This can be a really effective way of acquiring high-end clients.
Chris Lema charges per minute for his coaching sessions, but he could offer
them for free for a limited time if he wanted to push more signups.
36. PDF Version
This is one of those lead magnets that is so underutilized, and yet it is
really easy to create.
You’d be surprised how many people will opt in to receive the exact same
thing they just read in PDF form! The value add here is that they get to own
your blog post.
While we’re on the subject of
repurposing content, why not repurpose a video by offering a transcript?
Although many people prefer video for learning, many other people prefer to
read. Making sure you have both learners covered is a great way to provide more
value with the content you’ve already created.
38. Audio Version
Similarly, you could offer an audio version of a written piece of content.
UX designer
Paul
Boag regularly records an audio version of his blog posts. However, he could
just as easily gate the audio version behind an optin form and generate more
leads!
39. Summary/”Cliff Notes” Version
Do you have a really long, in-depth guide that your users love? Package a
summarized version of that into a lead magnet.
You can also share what you’re learning from other influencers in your
industry by offering your “cliff notes” version of their presentation, or their
book.
40. State of the Industry
This is another great lead magnet idea for B2B businesses. It’s basically the
same thing as a report, except that it focuses on fresh, new industry trends.
Just keep in mind that you’ll need to come out with new or updated versions
of your state of the industry report on a regular (usually annual) basis.
41. Predictions
If you’re looking to become a leader in your industry, make some predictions
about your industry and publish them as a downloadable lead magnet.
People absolutely love to hear predictions about what to expect so
they can get a jump on upcoming trends.
Mind maps explain a complex subject in a very digestible way. And because
they don’t require too much detail (they’re essentially an outline), these types
of lead magnets are really quick to put together.
When creating mind maps, I like to use a free tool called
MindMeister. Their drag-and-drop builder makes mind maps super easy to
create, and they always come out looking clean and professional.
Delivering one of these lead magnets with OptinMonster is simple– all you
have to do is paste the mind map URL into your optin form’s
success theme.
43. Recording/Replay
Are you presenting any live webinars? You can repurpose those webinars by
saving the recording and using that as a lead magnet.
Kissmetrics offers an entire library of recorded webinars that you can
choose from in exchange for your email address.
44. Audio Book
Have an eBook that your audience loves? Repurpose it by recording an audio
book and gating it behind an email optin form.
Remember what we said earlier about eBooks not being the greatest lead
magnets because they are so long to digest? And remember how we also said that
un-gated mega guides are powerful assets that you can create to drive
traffic to your site?
Well, here’s an idea for you: turn your eBook into a traffic generating mega
guide by transferring it to one, big long page on your site. Then, generate
leads by adding a call to action to download your audio book version. Win and
win!
45. SlideShare
Did you know that you can actually turn one of your SlideShare presentations
into a lead magnet?
SlideShare has a built-in lead generation tool that allows you to convert
your SlideShare audience into email subscribers. All you have to do is
follow our step-by-step tutorial here (see #7).
46. Roundup
If you’ve ever written a roundup blog post, you’ll know that these are very
popular and very easy to put together. Plus, you can create a lead magnet from
it.
A roundup post is essentially a list of tips or techniques from other experts
in your industry. To write one, you simply need to interview people and pull all
of the quotes together into one big post.
For example, I wrote a popular roundup post where I asked 13 seasoned
entrepreneurs to give their
best beginner advice. Now, I actually could have interviewed a lot more than
13 people. It’s a lot easier than you may think to get influencers to respond to
a request like this because you are offering them exposure, which is what they
want! So what I could have done is interviewed even more experts, and then
offered the complete roundup as a free download.
Or, I could have simply summarized all of the expert responses into
actionable takeaways, and packaged that as a lead magnet.
Either way, it would make for a great
content upgrade to an already high-performing post.
47. Newsletter
Sometimes your email newsletter itself is so irresistible that it it’s the
lead magnet in and of itself.
A great example is a business called
The
Hustle. The Hustle sends you a funny, entertaining email each morning with
all the top tech and business news for the day.
The best part about this lead magnet is that the subscriber is already
expecting the emails. So although I don’t know how low their unsubscribe rates
are, I would assume that The Hustle is doing pretty well in that department.
48. Vault/Library
Do you have lots of different educational lead magnets? Give your users the
option to access them all at once by putting them together into a “vault”, or a
virtual library on your site.
All you need is one big page on your site with the links to download each of
your lead magnets, and put that page behind an optin form. It’s a simple way to
give more value to your users with the lead magnets that you’ve already created.
Entertaining Lead Magnet Ideas
Some lead magnets don’t need to be particularly useful or educational– they
can simply entertain.
Let’s take a look at some entertaining lead magnet examples…
49. Quiz
A quiz is quite possibly the most entertaining lead magnet on this list, and
that’s why it converts so well!
A quiz has the user answer a series of questions, and then spits out a
result. But in order to get the result, you’ll have to enter your email address.
Rachel Ray had a quiz on what type of clutterer you are.
Hostel Bookers created a quiz about what type of traveller you are.
Forbes had a quiz that helped prospective college students find the perfect
college for them.
To create a quiz like this, you can use a tool like
Qzzr.
Qzzr also allows you to drive social traffic to your quiz and generate leads
with it.
50. Survey
A survey is mainly for your benefit/market research. However, even a survey
can be used as a lead magnet with a compelling call to action.
For example, you could ask users who’ve been browsing around your site for a
while to give you feedback on their experience, and help you improve your
website. You’d be surprised how many people actually enjoy taking the
time to give you their feedback!
Just make sure that you use a
tool like OptinMonster to present the survey only to users who have
visited at least 4 pages on your site. It would be weird (and annoying) to
ask a brand new visitor to rate their “experience” on the first page view.
51. Giveaway
One of the most effective lead magnets is the giveaway. Who doesn’t love the
opportunity to win free stuff?
If you really want your giveaway to be effective, however, make sure it does
two things:
Qualify your leads by offering a relevant prize
(something that only your ideal customer would want– not
something like an iPad or a laptop that anyone and their brother
would want)
Incentivize participants to share (you can do this
by offering additional entries for each social share)
52. Manifesto
A manifesto is a simple declaration of your values. It makes a great lead
magnet because your ideal audience will naturally be drawn to it.
Ever thought to use a comic strip as a lead magnet?
Well, when
CopyMonk released their first comic strip, it went viral in the copywriting
community…
…And when something is that popular, it is easy to see how people would sign
up to get more.
54. Quotes
People love quotes from influential people, or quotes that inspire.
In fact,
Mastin Kipp created an entire business around delivering daily
inspirational quotes via his “daily love” email newsletter.
His business has evolved a lot since then, but he still offers daily
inspiration/tips as his lead magnet.
55. Desktop Wallpaper
Are you an artist, designer or a photographer? If you are in a
visual/creative field of business, you might want to consider giving away some
of your work in the form of a desktop wallpaper download.
The best thing about desktop wallpaper is that it serves as a constant
reminder of your brand. This can be a great way to make sure a lead thinks of
you when they are thinking about who to hire for their next photoshoot or design
project.
56. Mobile App/Game
A free mobile app or game offers the perfect excuse to ask for an email
address.
Simply ask users to create an account with you in order to use your app.
Then, you can send them emails to help increase their engagement, and encourage
them to buy your premium product.
Community-Building Lead Magnet Ideas
Businesses like to create communities in order to have a dialog between their
brand and their prospects. Communities are also a place where users can interact
with each other, and that’s a really valuable thing that many people
are willing to pay good money for (let alone give their email address for).
Here are some community-building lead magnet examples…
There are several reasons why this lead magnet is so genius, and why you
should think about doing a challenge as a lead magnet too…
Anyone who takes them up on this offer is going to be a
highly qualified lead. They are basically raising their hands
and saying, “I want green smoothies!”.
Challenges with a start and an end date have urgency. This
makes the offer that much more compelling.
Challenges build brand awareness by fostering a sense of
community– everyone is doing the challenge together, at the same
time.
Challenges make it much easier to elicit desired behavior
through peer pressure. Most people wouldn’t have the discipline
to drink one green smoothie a day for 30 days, but they are much
more likely to jump on the bandwagon when challenged to do so.
58. Membership Site
Thinking about creating your own membership site? You might want to consider
offering free registration.
I especially love their use of social proof and fear of missing out. This
community contains “over 334,000 smart online marketers”, and all those people
“have a head start” on you. Better sign up now so you don’t get left behind!
If you’re a WordPress user interested in setting up your own membership site,
plugins can make it super easy. Check out our top picks for
WordPress
membership site plugins!
59. Facebook Group
I’ve personally used Facebook groups as lead magnets with great success. It
just goes to show that people really do value communities.
For example, I used to offer a private Facebook group + a free fitness
challenge for pregnant women who wanted to stay healthy and fit throughout their
pregnancy.
I tested a few different offers instead, such as a checklist of exercises
that every pregnant woman should avoid. However, the Facebook group/challenge
offer out-performed the other lead magnets, resulting in
43 cent leads on average!
60. Slack Group
Depending on your target market and where they hang out online, a Facebook
group may not be a feasible option. However, you could offer a
Slack
group instead.
If you’ve never heard of it before, Slack is an app that allows you to send
instant messages to groups of people. This can be a really fun–and powerful–way
to build a community around your brand.
Bottom of Funnel Lead Magnet Ideas
Ordinarily when you think of lead magnets, the bottom of your sales funnel
isn’t the first thing that comes to mind. Usually, the goal of a lead magnet is
to move top of funnel prospects into the
middle
of your funnel, or the evaluation phase.
However, not all customer journeys are that linear. Sometimes a prospect
hasn’t given you their email address yet, but they are already thinking about
buying your product. Maybe they were referred to you by someone, or they’ve read
reviews about you on another site.
You need to be prepared for these hot prospects by building lead magnets at
the bottom of your funnel.
Let’s look at some bottom of funnel lead magnet examples…
61. Free Trial
If you’ve ever shopped around for an app or a software tool, you’ve probably
seen a ton of these lead magnets without even realizing it.
Most software companies will have a large call to action to sign up for a
free trial or demo right on their homepage. Why? Because that’s how they get
your email address.
But you don’t have to be a software company to benefit from a free trial lead
magnet.
SnackNation offers a free sample box of their product. They just ask for
your work email address (no credit card required). Now that’s a pretty
irresistible offer!
62. Coupon
A coupon works really well at the bottom of your funnel because most people
who make online purchases like to shop around for deals. Your brand should be
there to give those people what they are looking for (in exchange for their
email address, of course).
63. Case Studies
Prospects at the bottom of the funnel love to read case studies. This type of
lead magnet could give them that one last push they need to buy your product.
Do you have an upcoming product launch? You can use a waitlist to collect the
emails of prospects at the bottom of your funnel.
For example, an online course called
“B-School” is only available once per year. If you are looking to buy it
right now, well, you can’t! Instead of a “buy” button on the product page, what
you’ll find is a “tell me more” button next to an email optin form.
This way, they can collect email addresses of bottom of funnel prospects all
throughout the year, and build up anticipation for the program.
65. Early Bird Discount
To sweeten the deal of getting on your waitlist, you might want to offer an
early bird discount. This is a great way to reward your most enthusiastic
prospects at the bottom of your funnel.
66. Free Shipping
Free shipping is one of those things that everyone wants when it
comes to shopping online. So if someone is really close to making a purchase,
free shipping just might be the offer that seals the deal.
67. Free Consultation
Many lawyers offer free consultations as lead magnets. This could be a great
bottom of funnel offer for you as well if you offer a service.
The best thing about a free consult is that it gives you a very natural
excuse to ask for the email address, and even a phone number and other relevant
information. If you need to close someone over the phone, this is a natural
opportunity to do that.
68. Free Quote
Instead of a free consultation, you could offer a free quote. Here’s how
Liberty Mutual does it…
First, you’ll be asked to enter your zip code and click on the “Get a Quote”
button.
Then, you’ll be directed to another page where you’ll be asked to enter the
rest of your information.
With most lead magnets, you would never be able to ask for this much
information up front. However, because a free quote is at the bottom of your
funnel, these prospects are more willing to give out their detailed information.
69. Catalog
Finally, if you have a product catalog, don’t forget to offer it as a lead
magnet at the bottom of your funnel! Just remember to ask for their email
address on the order form.
